Creating a brand for a first-to-market engineering solution
Elsio
Creating a brand for a first-to-market engineering solution
Global engineering giant, Expleo (formerly Assystem), has developed a continually evolving, integrated solution to Life Cycle Optimisation. Their internal working name for this product was LCO. It is the first of its kind in the industry and our brief was to create a new name, identity and communications strategy for LCO that would stand out in this sector and clearly communicate its key attributes. The new name Elsio – the abbreviation for Life Cycle Optimisation written phonetically – is a brave departure from typical approaches within the sector. The new identity and bold communications strategy clearly communicate the 3 key elements of the product lifecycle that Elsio brings together.