Istoria Group's strategic rebrand


Istoria Group

The Home of Collective Creativity

Istoria Group is the new name for the Blue Flint Group. The catalyst for our renaming, repositioning and rebranding was to unlock potential across our portfolio of agencies and to challenge the traditional group agency model by putting the client in control.

The re-brand creates clarity as to how each agency contributes to the group, especially where our ‘Incubator Hub‘ agencies fit into the overall portfolio. The brief ensured that as a parent company, Istoria shouldn’t shout over the collective of specialist agencies, yet remain confident, sophisticated and timeless.

The Istoria home icon device links all sub-brands to the group. Our brand icon comprises a home shape, an open book and pencil top to collectively represent Istoria Group’s assets and strapline ‘The Home of Collective Creativity’. It brings to life the meaning of the word Istoria – the Greek word for ‘story’. We are storytellers.

All strategic and creative work for the re-brand was done in-house, showing our full range of capabilities, from brand strategy, naming, identity design, copywriting, tone of voice, internal communications, marketing collateral and digital design. 

Client Name Istoria Group
Industry Design
Territories UK & USA
Lead Agency Phoenix Wharf & Istoria Group
Design Deliverables Strategy
Branding, Identity Design & Naming
Copywriting & Tone of Voice
Internal Communications
Marketing Collateral
Digital Design
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