The Home of Collective Creativity

Who We Are

Istoria Group is a collective of creative agencies with distinct but complementary skill sets, a fantastic collaborative spirit and the shared ambition to make our clients more visible, more relevant and more compelling to their customers.


Collective Creativity

Individually, each agency in Istoria Group is a specialist in its respective field. Collectively, we can look after all our clients’ design needs.

Our agencies are:



Ignition designs and produces exceptional live events, exhibitions and experiences around the world. Founded in 2007 with offices in Bristol and Indianapolis, Ignition works across 8 main industry sectors, including aerospace, technology, pharmaceutical, health and education.

Clients include Lilly, Roche, Pilatus and Beyond the Bean.



Phoenix Wharf

Phoenix Wharf specialises in strategy, graphics, spatial and digital design for ambitious retail and hospitality brands.

Clients include SpaceNK, Yeo Valley, The National Trust and Toridoll Group.

Phoenix Wharf



Strategic communications agency Caroline delivers results-driven, breakthrough creative thinking for organisations that are ready to do something different.

Clients include The Macular Society, Avalon Waterways and University of Gloucestershire.



Istoria Group is dedicated to innovation, entrepreneurship and the local economy. As part of this ethos, we support promising small businesses in their growth and direction.

Our Incubator Hub companies are:


I am a Bookworm

I am a Bookworm is a publisher of children’s novelty books, board books, picture books and bath books specialising in the creation of beautiful children’s books that excite, educate, entertain & inspire.

I am a Bookworm



Innovation management platform Solverboard helps organisations bridge the gap between creativity and actualisation by bringing together idea generation, validation and project management into a single workflow. The platform helps bring more of the best business ideas to life and measures the impact of innovation programmes.



There’s no competition between our sister agencies, just a shared commitment to deliver our best work. That’s why we call ourselves
The Home of Collective Creativity.

The Home of Collective Creativity Stamp


Our business model is modern and entrepreneurial, our spirit is collaborative and we take a personable approach to everything we do. Some of our clients like to work with specialists in a particular discipline, whilst others like to work with a single agency across all their design needs. Our business model allows us to offer both options to clients and lets them decide.


Leadership Team


Sam Rowe
Group CEO

With 20 years’ experience across marketing services, strategy and business management, Sam leads our culture of remarkable standards and is dedicated to maintaining the exceptional customer service that we are proud to be known for.

Claire Menzies
Group Chairwoman & Founder

Claire has 30 years diverse creative and management expertise of industrial design, sustainability, marketing and business strategy. Claire is a visionary leader and her infinite enthusiasm drives our commitment for going above and beyond the call of duty.

Chris Gwyther
Group Head of Creative

Chris leads and nurtures our talented team of multi-disciplinary designers. A specialist in brand communication, spatial design and creative execution strategy, Chris has over 12 years’ experience working with brands such as The Coca-Cola Company, Unilever, Nestlé, The National Trust and Space NK.

Helen Mitchell
Group Head of Client Services

Helen has over 18 years’ experience in client services, having led a number of award-winning accounts including Google, Barbour and UPS. Helen is dedicated to making a difference and looking for strategic and creative solutions to produce great outputs that all can be proud of.


Lindie Kramers
Group Head of Marketing

Lindie is an experienced chartered marketer, brand consultant and strategic business developer, with a passion for transformational ideas. Over the past 20 years, Lindie has rebranded retail and hospitality clients across the UK, US and Middle East. Lindie also ensures that each agency in our portfolio remains at the forefront of trends, innovation and best practice.

Mark Riggott
Group Head of Finance

Mark is a highly experienced financial manager, having initially trained in the manufacturing sector before spending over 25 years in the creative and communications industries. As Group Head of Finance, Mark is responsible for all the Group’s transactional accounting and company statutory duties.

Phil Atherton
Group Head of Innovation

Phil is Innovation Director at Istoria Group and Founder of Solverboard - an innovation management platform and Istoria Group ‘Incubator Hub’ business. Phil ensures optimum delivery of live projects to clients. He also assesses team and capability requirements to meet future needs, as well as embedding new growth potential into the business.


Our Brand

Our brand icon creates a home shape, an open book and pencil top to collectively represent Istoria Group’s assets and strapline ‘The Home of Collective Creativity’. It also brings to life the meaning of the word Istoria – the Greek word for ‘story’. We are storytellers.


Our Values



Entrepreneurial Spirit

Being entrepreneurial is a mindset. Entrepreneurs think and act differently. We expect the unexpected and we like to be surprised. For us, to be entrepreneurial means to be able to share ideas freely and fearlessly - even acknowledging so-called failures as learning and growing experiences. We encourage and expect entrepreneurial thinking at all levels of our team and seek to collaborate internally and externally to pinpoint the most exciting new future opportunities.


Personable Approach

We believe in being humble. No hierarchies. No egos. No tantrums. In business, we believe that people buy people and we advocate human-to-human communication and values at all times. Our clients always say we’re great to work with and that we go the extra mile. We also care deeply about making the world a better place. Internally, we take great care of our team and invest in finding new team-members that share our beliefs. We’ve been named as one of the UK’s ‘Best Places to Work’.


Intelligent Thinking

Thinking comes before doing. Whether it’s the design of a 3D environment, the flawless planning and delivery of an event or the creation of an unforgettable brand experience, we start by cross-fertilising ideas from our different disciplines and personal networks. We balance strategy with creativity and commerciality. The end result is projects of the highest aesthetic quality that function brilliantly and are delivered with exceptional levels of service, measured to ensure expectations are always met or exceeded.


Collaborative Working

The best source of project knowledge is our clients themselves. We also understand it’s not always easy for clients to articulate exactly what they require from their design partner. We have the tools to discover what is relevant and necessary to know from our clients and we combine this with our own research, knowledge and insights. We share findings and facilitate further brainstorms and that way we always nail the brief. The best minds need to work together towards the same goal.